Our Speakers

John Bacon, MBA

John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with hundreds of associations, helping them maximize the overall profitability of their member communications, while ensuring a high degree of customer satisfaction. He is currently the VP, Enterprise Sales at ASAE where he works with a team to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships. John has an MBA as well as a BA in business administration and management.

Ed Byers, CMP, CAE

Owner of Non Dues-a-Palooza
President | CANRev Collaborative

Ed Byers is the President of CANRev Collaborative. With over 15 years of experience in associations and nonprofit organizations, he has generated more than $20 million in new revenue through sponsorships and partnerships, the development of educational programs, membership initiatives, events, fundraising efforts, advertising, and enhancements to products and services. Ed is passionate about helping organizations identify and execute new growth opportunities to achieve their strategic objectives.  

A visionary, thought leader, Tracy is known for her success in developing and driving corporate culture, collaboration, and strategy. She is well versed in the art of leadership, communication, and change management.

Tracy joined the Canadian Society of Association Executives (CSAE) as President & CEO, in July 2017. Prior to joining CSAE, she held senior positions for numerous leading brands both in the private and non-profit sectors including the Ontario Chamber of Commerce, MasterCard International, Kinark Child & Family Services, and The Arthritis Society. A small stint in politics, Tracy was elected to Whitby Town Council in 2010 as North Ward Councillor. She continues to be be an active volunteer and community leader.