Our Speakers

Coming Soon.

Bill is the Global Head of Association Strategy at D2L, leading efforts to transform how associations deliver personalized, flexible, and modern learning experiences. With over 30 years of executive experience across associations and service companies, Bill has held leadership roles at organizations like the National Confectioners Association, NALP, and the Electronic Retailing Association, as well as Multiview, Naylor, and SmithBucklin.

He specializes in programs that boost brand awareness, enhance member engagement, and unlock non-dues revenue through strategic sponsorship and education initiatives. An active member of ASAE, Bill is a former Chair of the Industry Partner Alliance and currently serves on the Power of Association Oversight Committee.

Bruce Rosenthal is a corporate sponsorship strategist who helps associations create transformational corporate sponsorship and partnership programs that drive revenue, enhance member value, elevate brand visibility, support mission fulfillment, and ensure financial sustainability. As Vice President of Corporate Partnerships for a national association, he led a major shift from transactional to strategic. Since 2016, Bruce has consulted with associations to develop corporate sponsorship and partnership initiatives by conducting program evaluations, competitive analyses, package development and pricing, prospecting, implementation, and training. He is the author of Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value.

Cathy is the CEO of the International Alliance of ALS/MND Associations. Her past includes roles at the Canadian Payroll Association, the Canadian Bar Association, the Canadian Corporate Counsel Association. Cathy has also volunteered extensively with United Way, the Canadian Society of Association Executives and many charities including ALS Ontario, ALS Canada, and Ceridian Cares. She holds an MBA from Athabasca University and is a Certified Association Executive, CAE. On a personal note, Cathy loves to travel and has been to 42 countries so far and truly loves a good small world story!

Christine Nogal, MBA, CAE is the Chief Operations and Business Development Officer at the Arthroscopy Association of North America (AANA) and the Executive Director of the Biologic Association (BA). She specializes in identifying, building, and scaling non-dues revenue opportunities, whether that means launching new products or turning overlooked assets into top performers. With a sharp eye for member value, market demand and scalable growth, Christine bridges strategy and execution, proving that non-dues revenue doesn’t require gimmicks, just clarity, courage and a willingness to rethink what’s “always been done.” She is known for asking hard questions, challenging legacy models, and building solutions that drive both relevance and results.

Ed Byers, CMP, CAE

Owner of Non Dues-a-Palooza
President | CANRev Collaborative

Ed Byers is the President of CANRev Collaborative. With over 15 years of experience in associations and nonprofit organizations, he has generated more than $20 million in new revenue through sponsorships and partnerships, the development of educational programs, membership initiatives, events, fundraising efforts, advertising, and enhancements to products and services. Ed is passionate about helping organizations identify and execute new growth opportunities to achieve their strategic objectives.  

Jared Burkhart

CEO | Big I Michigan

Jared Burkhart serves as CEO of Big I Michigan, the state’s largest association for independent insurance agents. In this role, Jared leads efforts to strengthen Michigan’s independent agency system by championing collaboration, sharing best practices, and delivering resources that help agents thrive. His professional mission is to empower others to excel in their chosen fields.

 Before joining Big I Michigan, Jared held executive leadership positions with the Michigan Chapter of the American Academy of Pediatrics and the Michigan Council of Charter School Authorizers. He earned a B.S. from Central Michigan University and an M.B.A. from Michigan State University. Jared resides in Mason, Michigan, and is passionate about advancing the insurance industry and supporting community growth.

VP, Sales & Partner Experience | ASAE

John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with hundreds of associations, helping them maximize the overall profitability of their member communications, while ensuring a high degree of customer satisfaction. He is currently the VP, Enterprise Sales at ASAE where he works with a team to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships. John has an MBA as well as a BA in business administration and management.

Teri Carden is a proud association enthusiast and self-described girl geek in normal girl’s clothing. As the creator of Non Dues-a-Palooza, she thrives on swapping bold ideas with the most curious minds in the association world. Teri has worn many hats—Founder of AMS Fest, and Founder & CEO of ReviewMyAMS.com—and she’s never been one to shy away from shaking things up. An early adopter, disruptor, and fearless explorer, Teri is known for doing the things others are still just thinking about. She currently serves as the VP of Marketing & Client Success at Insight Guide, where she helps associations and their partners connect in smarter, more meaningful ways.

Trevor Whyte is the Executive Vice President of Strategic Partnerships at Multiview, where he leads efforts to help associations grow sustainable non-dues revenue through strategic corporate partnerships and data-driven digital programs. Focused on strengthening the connection between associations and their supplier communities, Trevor delivers revenue strategies designed to drive measurable, long-term growth. With extensive experience in the association marketplace, Trevor partners with executive teams across North America to build scalable vendor ecosystems, align real supplier demand with engaged membership audiences, and implement partnership models built for sustainability.