Guest post by Ryan Costello, Event Farm
Your relationship with exhibitors begins with selling them a booth. But a successful relationship depends upon you helping these revenue partners obtain the ROI they seek. Associations are experimenting with new ways of helping exhibitors achieve their goals. If you follow in their footsteps, you’ll retain more exhibitors, enjoy a closer relationship with them, and provide a better attendee experience.
#1. Educate and Prepare Exhibitors for Your Show
Don’t assume exhibitors know what they’re doing. Even expo hall veterans benefit from taking a new look at old practices. Plus, chances are, many booth staff at your show are inexperienced or new to your niche.
Share resources on your website that help exhibitors plan and prepare for their show experience.
On your exhibitor web page, include mandatory or optional video tutorials on using the event technology you provide to collect and manage leads, check in booth visitors, text attendees, and send out polls and surveys.
#2. Provide Useful Attendee Information
Besides sharing attendee information gathered on your event registration form (while being sensitive to attendee privacy), leverage event technology to share with exhibitors attendee engagement data. For example, how long did attendees dwell within their booth, who checked in for specific interactions in the booth such as demos or educational sessions, and who visited their page or downloaded their materials on the post-event microsite (aka digital memory bank).
#3. Offer Extra Services and Opportunities to Exhibitors
Since attendees would rather be educated than sold to, offer exhibitors the chance to pay for the privilege of providing education on the show floor. Include these events in your app’s agenda. You could also charge an extra fee to send out an app reminder or a text message to attendees right before the event begins. Encourage exhibitors to use the event technology you provide to check in attendees to their show floor and booth sessions so you can share the list with them after the show.
To learn more about how event technology can boost your Exhibitor’s Experience, request a demo now.
About Event Farm – Event Farm is an event engagement platform that provides enterprise-level solutions to maximize attendee engagement before, during, and after your events. We are also the proud sponsor of the event engagement technology you will be experiencing during Non-Dues-a-Palooza.
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