Guest blog post by Laura Taylor from Naylor Association Solutions
The association community has been hard hit by COVID-19 in recent weeks, with nearly all face-to-face conferences and events throughout the spring now postponed or even canceled, requiring your members who sponsor, advertise and exhibit to pivot quickly. Despite this disruption in the market, there’s more of a need than ever for your members to connect and do business. Those companies that keep their advertising presence consistent through this downturn have a better chance of coming out stronger as the economy starts to improve again.
In the face of lost event revenue, there’s an opportunity for associations to provide new digital marketing channels for advertisers to reach audiences where they are in this moment: With many organizations going fully remote for the foreseeable future, consumption of online content is up, and audiences are seeking information from reliable sources, including professional and trade associations.
Associations now have a unique opportunity to quickly evolve their communications approach to become more digital-centric. Find out more by clicking here.
Recent Comments